e-commerce stores typically offer a user-friendly shopping experience with easy navigation, detailed product information, customer reviews, and secure payment options.
Being electronic retail, tends to primarily focus on the business-to-consumer (B2C) segment. Ecommerce, on the other hand, encompasses B2C as well as business to business (B2B), consumer to consumer (C2C), direct to consumer (D2C), and consumer to business (C2B) markets